The Importance of Data this World Backup Day

It’s World Backup Day on the 31st of March and although backing up your data should always be top of mind in any business strategy, this day is the perfect opportunity to reflect and re-evaluate on your organisation’s backup and recovery strategies.

This world backup day is more important than previous years, as news headlines remind us daily – our devices are vulnerable to hacking, especially with so many people working from home due to the covid-19 pandemic. When working remotely, it is likely that you do not have as much security protection in place as you would if you were working in the office.

So what is data backup? It’s a copy or archive of your business data, important information and files. The backup can come in many forms from a USB drive to a harddrive to cloud file storage such as Google Drive. You may even choose to work with a specialist company that provides backup services.

1 in 10 computers are infected with viruses each month”

30% of people have never backed up their device

(World Backup Day)

Just think about what you would do if you lost everything! With this in mind, it is more important than ever to protect your data by backing it up regularly to help prevent:

Data breaches 

Having an archive of your company’s important data that you update often means that you won’t lose everything in the event of a data breach. It also makes for a quick turnaround time for your disaster recovery, since you know where that copy is.


According to some employee theft statistics, 75% of employees have admitted to stealing from their employers at least once. While some of those thefts might be as physically small as a USB flash drive and others as large of a deal as a password-protected file, your company should have backups of both to ensure they aren’t truly lost.

Data loss

By some counts, 40 – 60% of small businesses won’t reopen after a data loss so having a backup of their treasured data can go a long way in providing peace of mind and also expedite how they react to cybercrimes.

The good news is that setting up a system to automatically keep your files backed up is easy. Spending a little time on World Backup Day could save you a lot of time and trouble in the future.

You can use the 3, 2,1 rule:

  • Create three copies of your important data/files
  • On two solutions
  • Make one of them a remote location (cloud storage)

It’s best practice is to invest in cloud solutions that store and back up data automatically. Using a cloud backup service will allow you the easiest and economical way to keep your data safe.

Top tip – if you are using cloud applications such as Google Workspace, it’s important to check that you are not sharing files with anyone that should not have access. If your document sharing settings are open to all, your files and data could be anywhere, getting stolen.

Read our blog post on Google Workspace link sharing settings.

So whether you are using a corporate cloud, a public cloud, your computer storage or are connecting to a server – defend your data on World Backup Day.

As World Backup Day would say – don’t be an April fool!

Reach out to us today to discuss how you can migrate your operations and data to Google Workspace for business. 

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