Google for Nonprofits UK

Make the most of technology to find funding online

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As technology rapidly advances, there are plenty of ways that you can operate your business more efficiently. Being a nonprofit organisation can be tough at the best of times and even more so as we recover from a global pandemic. You may be faced with the challenge of how to raise awareness of your cause and fundraise in times of uncertainty.

So, are you wondering what your next business goal should be, where to focus your efforts, or how to start getting results quickly?

Google for Nonprofits features

So what is Google for Nonprofits? Google for Nonprofits UK is a programme launched in 2009 whereby Google gives away free premium services and applications that might otherwise be too expensive. Non-profit organisations have access to up to £7500 ($10,000 USD) in Google search ad credits per month, Google Workspace (G-Suite) accounts and YouTube advanced features. Believe us, these features make the 10 minutes that it takes to apply is totally worth it! 

There are four main products of the programme which we will explain in more detail:

Google Workspace for Nonprofits UK

The most useful of them all – Google Workspace for Non for Profits offers productivity applications for free. If you have a Gmail account, you may be familiar with Google Workspace (formerly G Suite). It is Google’s professional collaboration platform with an integrated suite of secure google apps including cloud storage, documents, spreadsheets and communication tools.

It is a cloud-based system that allows for easy collaboration from anywhere, on any device. Free subscriptions mean volunteers can effectively manage content and documents by working together on the same single version of a document, spreadsheet, or slide.

Cloud technology is fastly becoming vital to a company’s digital transformation success with Google recently publishing that over 375,000 NFP organisations in over 60 countries are using nonprofit tools.

Google Workspace for Charities features:

Complete access to all of the Google Workspace apps including drive, docs, sheets, slides

Unlimited domain specific Gmail accounts: instead of 

Google Hangouts instant messaging, video chat and phone line feature for internal comms and external companies

30GB of storage per user within Google drive compared to 15GB with personal accounts

Google Sites allows you to quickly create website / intranet pages / team resources

Free up space on your server by storing data and documents in the Google cloud

Google Meet video online calls for up to 100 attendees

24/7 support from Google via phone, chat and email

Full admin control over your Google accounts

If you are seeking more advanced features or storage, Google offers upgrade options for NFPs. Nonprofits have access to discounted rates with savings of over 70% for the various packages.

Advantages of Google Workspace for Non for Profits and how it benefits you

Google Workspace is the best cloud storage for nonprofits because charity staff or volunteers are likely to use Gmail on a personal level. This means that they are familiar with the system and will have the confidence to use it within the workplace. Other advantages include:

  • Reduce IT costs and save time
  • Allow work to get done more efficiently and effectively
  • Organise your nonprofits resources online one place
  • Easily onboard new staff and volunteers in different time zones

Google Workspace training for non for profits

Two charity employees using Google for Nonprofit UK through Encompass Innovate, offering productivity applications for free.

If you are new to or considering migrating to Google Workspace for Nonprofits, our Google Workspace training experts provide bespoke, comprehensive training programmes for users of all levels and experience. 

Learn how to make the best use of Google Sheets, Docs, Gmail, Chat, and much more. Our training allows your team to reimagine the way they work and how deeply they collaborate.

If you have already transformed into a Google Workspace organisation and you are looking to improve your knowledge, we are confident we can bring endless learning and lots of useful tips- we have something for everyone. The lightbulb moments never end.

We understand you do not have a disposable budget and that’s why we offer a discount rate. Prices for expert Google Workspace training for the future of non-profits, start at £425 RRP for a half-day session. With that being said, no budget is too small – reach out to us today to see how we can work together.

Google Ad Grant For Nonprofits

This online marketing tool allows you to generate traffic to your website and social media, resulting in spreading your message to reach prospective donors. Adverts are a great way to get people to buy tickets to events or sign up to your newsletter.

Search ads work by what is known as pay-per-click (PPC) which is essentially bidding on a variety of specific keywords and themes centered around your cause.

For example, let’s say you create an advert to bid on “charity event” or “charity volunteer work London” or “donate to a food bank near me” – if someone was to search these keywords via Google, there’s a chance your ad would appear at the top of the page. The higher your result on the page, the more likely that your message will be seen than if it was just appearing organically as it would be further down the list.

Google Ad Grants work just the same as Google Ads online advertising, you will have an account where you can manage your AdWords campaigns and activity. You can install tracking on your website via Google Analytics to track your campaign performance and custom goals that you create.

Think of it this way – the more your ad appears in Google search results, the more you attract donations, recruit volunteers and share your story with audiences all over the world.

A screenshot of Google being used for Charities UK, Encompass Innovate offer complete access to all of the Google Workspace apps

Advantages of Google Ad Grants and why you should apply

  • A significant budget that will get you on the first results page
  • Drive awareness of your organisation and its cause
  • Directly reach the right people online
  • Get more website activity and views
  • Track your marketing efforts and learn about your audience

Google Ad Grant training

The world of Google advertising is not an easy one and it takes time to learn and get to grips with the platform. 

Our Google training services provide you with an overview of how to make the most of your Google Adwords Account. We take you through the Google Ads dashboard, providing you with the knowledge and tools to curate and launch your own unique campaigns. We cover things such as what copy to use where, how to set up custom audiences and how to use A/B testing.

We provide an introduction to the Google Analytics platform ensuring that you are maximising your ad grant and mostly importantly, getting the marketing results. We understand that you do not have a disposable budget and therefore, discounts are available for non-profits.

YouTube Non-profit Programme

The YouTube Nonprofit programme elevates your YouTube channel to the next level. With interactive donation cards and link anywhere cards on your videos that create a simple user experience for donors to donate.

Telling your story and getting your messages across is probably the most important element in getting donors aligned with your cause. Video is a great media tool to create emotion and increase a customer’s understanding of who you are and what you stand for ultimately, eliminating barriers to giving.

Create a video about where the donation funds go and how they make a difference. In doing this, the donors connect with the project and may be more inclined to donate.

Management of the platform can be timely but it’s results definitely make it worth the effort.

Advantages of YouTube Nonprofit Programme

  • Connect with your community and inspire empathy for your cause
  • Utilise YouTube’s audience to educate about your cause at scale
  • Receive donations directly via YouTube, eliminating barriers
  • Pay no fees on donations received via YouTube (usually 2.9% + .30 processing fee)
A screenshot of Google Workspace for Nonprofits UK being used by Encompass Innovate

Google Earth and Maps

Google Earth and Maps isn’t suitable for all but is great if you have physical locations, especially overseas. It has the ability to take your supporters on a virtual tour. People can locate your community programmes and resources all over the world and you can track and share your organisation’s impact via the data visualisations feature.

Google also provides nonprofits with Google Maps Platform credits, allowing you to do more and gain a larger reach.

A great success story example would be Charity: Water – they used this feature to send donors GPS locations of where new wells were going to be built. This connected donors with the project to increase impact and bring it to life. You can read more about it on the Google website.

Aerial image of commuters

Advantages of Google Earth and Maps 

  • Publishing Google maps on your website
  • Using Google Street View to allow others to view your work within a huge number locations and communities 
  • Create maps where people can see how their donations make a difference
  • Display custom visualisations over Google Maps

Google Nonprofits eligibility and application

Who is eligible for Google for Nonprofits?

In order to be eligible for the programme, the key thing is your status – you must be registered as a charitable organisation.

Additionally, there are a few specifics in order to meet the UK eligibility criteria:

  • Organisations must be currently registered with tt-exchange, TechSoup Global’s regional arm
  • Organisations must be registered with or recognised by relevant authorities as: (1) registered charities; or (2) HMRC exempt charities or churches

As things often change in the world of technology, we recommend that you use this link to confirm that you meet the eligibility criteria (public sector government entities, healthcare, and academic institutions are not eligible organisations).

How to register for Google for Nonprofits

Once you have confirmed your eligibility for the programme, you can follow these steps to get started:

  • Request a Google Nonprofits account
  • Register with TechSoup who handle the verification process for the programme (requests take around 2 – 14 days to be processed)
  • Once you have received the verification via email, you can activate your account and start using the products

How to qualify / be eligible for Google Ad Grants 

  • Your organisation must hold a valid charity status in the UK
  • You must be approved through the Ads Grant eligibility form in the ad Grants activation page within your Google account

You must have a high quality company website that meets the Ad Grants website policy

Let’s chat

Our recommendations vary depending on the size, scale, and location of your organisation. It is likely that your organisation can make use of some if not all of the features included within the programme.

Google Workspace for Nonprofits and Google grants are extremely useful resources, making this programme totally worth it, even if you only use those two features. Google Workspace allows you to manage your content and do work better while Google Ad Grants is one of the best online marketing tools that literally gives you free money. 

We work with a variety of nonprofits and charities across the UK who are working to raise awareness for a variety of causes. Our Innovation Specialists have the knowledge and expertise to recommend and coach you on best practices to get the most of the programme, whatever your budget and cause.

Contact Us for Google for Nonprofits UK

Book a complimentary consultation for us to walk you through the features of your non-profits account. We provide programme management tips and identify ways of how it can best support you. Following the consultation, we will provide you with an evaluation.