As technology rapidly advances, there are plenty of ways that you can operate your business more efficiently. Being a nonprofit organisation can be tough at the best of times and even more so as we recover from a global pandemic. You may be faced with the challenge of how to raise awareness of your cause and fundraise in times of uncertainty.
So, are you wondering what your next business goal should be, where to focus your efforts, or how to start getting results quickly?
So what is Google for Nonprofits? Google for Nonprofits UK is a programme launched in 2009 whereby Google gives away free premium services and applications that might otherwise be too expensive. Non-profit organisations have access to up to £7500 ($10,000 USD) in Google search ad credits per month, Google Workspace (G-Suite) accounts and YouTube advanced features. Believe us, these features make the 10 minutes that it takes to apply is totally worth it!
There are four main products of the programme which we will explain in more detail:
The most useful of them all – Google Workspace for Non for Profits offers productivity applications for free. If you have a Gmail account, you may be familiar with Google Workspace (formerly G Suite). It is Google’s professional collaboration platform with an integrated suite of secure google apps including cloud storage, documents, spreadsheets and communication tools.
It is a cloud-based system that allows for easy collaboration from anywhere, on any device. Free subscriptions mean volunteers can effectively manage content and documents by working together on the same single version of a document, spreadsheet, or slide.
Cloud technology is fastly becoming vital to a company’s digital transformation success with Google recently publishing that over 375,000 NFP organisations in over 60 countries are using nonprofit tools.
Complete access to all of the Google Workspace apps including drive, docs, sheets, slides
Google Hangouts instant messaging, video chat and phone line feature for internal comms and external companies
30GB of storage per user within Google drive compared to 15GB with personal accounts
Google Sites allows you to quickly create website / intranet pages / team resources
Free up space on your server by storing data and documents in the Google cloud
Google Meet video online calls for up to 100 attendees
24/7 support from Google via phone, chat and email
Full admin control over your Google accounts
If you are seeking more advanced features or storage, Google offers upgrade options for NFPs. Nonprofits have access to discounted rates with savings of over 70% for the various packages.
Google Workspace is the best cloud storage for nonprofits because charity staff or volunteers are likely to use Gmail on a personal level. This means that they are familiar with the system and will have the confidence to use it within the workplace. Other advantages include:
If you are new to or considering migrating to Google Workspace for Nonprofits, our Google Workspace training experts provide bespoke, comprehensive training programmes for users of all levels and experience.
Learn how to make the best use of Google Sheets, Docs, Gmail, Chat, and much more. Our training allows your team to reimagine the way they work and how deeply they collaborate.
If you have already transformed into a Google Workspace organisation and you are looking to improve your knowledge, we are confident we can bring endless learning and lots of useful tips- we have something for everyone. The lightbulb moments never end.
We understand you do not have a disposable budget and that’s why we offer a discount rate. Prices for expert Google Workspace training for the future of non-profits, start at £425 RRP for a half-day session. With that being said, no budget is too small – reach out to us today to see how we can work together.
Google Ad Grants is free Google advertising for charities – Google gives you up to £700 ($10,000 USD) in-kind to use on text-based adverts per month!
This online marketing tool allows you to generate traffic to your website and social media, resulting in spreading your message to reach prospective donors. Adverts are a great way to get people to buy tickets to events or sign up to your newsletter.
Search ads work by what is known as pay-per-click (PPC) which is essentially bidding on a variety of specific keywords and themes centered around your cause.
For example, let’s say you create an advert to bid on “charity event” or “charity volunteer work London” or “donate to a food bank near me” – if someone was to search these keywords via Google, there’s a chance your ad would appear at the top of the page. The higher your result on the page, the more likely that your message will be seen than if it was just appearing organically as it would be further down the list.
Google Ad Grants work just the same as Google Ads online advertising, you will have an account where you can manage your AdWords campaigns and activity. You can install tracking on your website via Google Analytics to track your campaign performance and custom goals that you create.
Think of it this way – the more your ad appears in Google search results, the more you attract donations, recruit volunteers and share your story with audiences all over the world.
The world of Google advertising is not an easy one and it takes time to learn and get to grips with the platform.
Our Google training services provide you with an overview of how to make the most of your Google Adwords Account. We take you through the Google Ads dashboard, providing you with the knowledge and tools to curate and launch your own unique campaigns. We cover things such as what copy to use where, how to set up custom audiences and how to use A/B testing.
We provide an introduction to the Google Analytics platform ensuring that you are maximising your ad grant and mostly importantly, getting the marketing results. We understand that you do not have a disposable budget and therefore, discounts are available for non-profits.
The YouTube Nonprofit programme elevates your YouTube channel to the next level. With interactive donation cards and link anywhere cards on your videos that create a simple user experience for donors to donate.
Telling your story and getting your messages across is probably the most important element in getting donors aligned with your cause. Video is a great media tool to create emotion and increase a customer’s understanding of who you are and what you stand for ultimately, eliminating barriers to giving.
Create a video about where the donation funds go and how they make a difference. In doing this, the donors connect with the project and may be more inclined to donate.
Management of the platform can be timely but it’s results definitely make it worth the effort.
Google Earth and Maps isn’t suitable for all but is great if you have physical locations, especially overseas. It has the ability to take your supporters on a virtual tour. People can locate your community programmes and resources all over the world and you can track and share your organisation’s impact via the data visualisations feature.
Google also provides nonprofits with Google Maps Platform credits, allowing you to do more and gain a larger reach.
A great success story example would be Charity: Water – they used this feature to send donors GPS locations of where new wells were going to be built. This connected donors with the project to increase impact and bring it to life. You can read more about it on the Google website.
In order to be eligible for the programme, the key thing is your status – you must be registered as a charitable organisation.
Additionally, there are a few specifics in order to meet the UK eligibility criteria:
As things often change in the world of technology, we recommend that you use this link to confirm that you meet the eligibility criteria (public sector government entities, healthcare, and academic institutions are not eligible organisations).
Once you have confirmed your eligibility for the programme, you can follow these steps to get started:
You must have a high quality company website that meets the Ad Grants website policy
Our recommendations vary depending on the size, scale, and location of your organisation. It is likely that your organisation can make use of some if not all of the features included within the programme.
Google Workspace for Nonprofits and Google grants are extremely useful resources, making this programme totally worth it, even if you only use those two features. Google Workspace allows you to manage your content and do work better while Google Ad Grants is one of the best online marketing tools that literally gives you free money.
We work with a variety of nonprofits and charities across the UK who are working to raise awareness for a variety of causes. Our Innovation Specialists have the knowledge and expertise to recommend and coach you on best practices to get the most of the programme, whatever your budget and cause.
Book a complimentary consultation for us to walk you through the features of your non-profits account. We provide programme management tips and identify ways of how it can best support you. Following the consultation, we will provide you with an evaluation.